Being a key player in the growth of one of the biggest brands in the outdoor industry and creating powerful visuals to support and inspire others to make huge changes in their lives physically, mental, spiritually and socially.
Challenge
The visuals were outdated and scattered. Every page looked different, which made the brand feel smaller than it actually was. The team needed something simple they could keep using as they expanded.
Process
Refining visuals from product labels, packaging, retail displays, digital marketing and covering visuals on every waypoint in the customer journey.
Engagement
Sign-ups
Campaign saves
